Styrolution, a manufacturer of Logitech gaming components and carbon fibre, approached me in order to research a new line of gaming wheel. This gaming accessory should be suited not only for the teen audience but also for a more mature consumers.
After some market research, I created two universes with the most suitable materials for each consumer.
NOTE: The selected Wood was a leather wood, with thermoformable thin layers which are interesting not only because of the touch, but also because of the nodes of the woods conserved.
Here the presentation in better quality to read cmf-sytrolution-wheel.pdf